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Pepsi: Protests, Police, and Pop 🪧
Pepsi: Protests, Police, and Pop 🪧

How Pepsi‘s Infamous Kendall Jenner Ad Got Pulled Down in Less than 24 Hours

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Solo Stove: Snoop goes smokeless 🧯
Solo Stove: Snoop goes smokeless 🧯

How Solo Stove’s viral Snoop Dogg partnership won big praise and even bigger criticism

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Claude Hopkins: When Science Met Advertising 🔬
Claude Hopkins: When Science Met Advertising 🔬

How advertising legend, Claude Hopkins, invented the A/B test & changed the ad world forever

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Under Armour: Eyes on the underdogs 🏃🏾‍♂️
Under Armour: Eyes on the underdogs 🏃🏾‍♂️

How one controversial decision led Under Armour to groundbreaking success

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Hinge: Date and Delete 🫶
Hinge: Date and Delete 🫶

How Hinge increased app downloads with an anti-retention strategy

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Netflix: All-seeing ads 👀
Netflix: All-seeing ads 👀

How Netflix evaded ad-blocking software to run shocking promo for Black Mirror.

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Red Bull: Free fallin’ (for real) 🚀
Red Bull: Free fallin’ (for real) 🚀

How Red Bull and a skydiver created the most watched live stream in history

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Monday.com: From SEO to IPO
Monday.com: From SEO to IPO

How Monday.com increased their site traffic by 2,300% in 18 months

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